A book about emotions, design and startups
I find the request of making a design be personal and have a ‘human element’ to be pretty frequent at both my full time work and in freelancing. It’s interesting how some startups can have this said human element that grabs your attention quickly; it’s a pretty powerful element to have. With that said, I’ve done some thinking and researching in order to put into words what it takes to design with human beings in mind.
In this book I will break apart what it takes to create emotional design on a personal level. Keep in mind that his book will deal a lot of what it’s like to work as a design at a start up too and what you can incorporate in your design process to leverage emotional design.
What will you learn?
1.Humans always come first
Way too often I hear that a design needs to be personal. Designers are often asked to implement a human connection within a design. Okay fine, but how does one do this?
2. Why are emotions important?
Emotions are how connections are made; it’s how we humans make relationships. Therefore, emotional design is there to foster a relationship between the audience and the product.
3. Social psychology online
We have an innate desire to belong, to be part of a social group. Let's explore what that means for online products.
4. Simple is always better
Stick to one message and one emotion. The simplest of designs have the biggest impacts.
Table of content
- What does it take to connect with your audience?
The concept of emotional design
- Emotions are how humans build connection
Emotional design is underrated
With or without emotions
- Psychology of simplicity and expectation
Affordance in digital interfaces
Clarity above all else
The hallmark of good design
- Social psychology uses in design
Explicit versus implicit norms
Salting your own tip jar
Waiting lists and hazing
The bestselling and the most popular
Immediate vs anticipated emotions
The ease of selling to existing customers
- Humans like to look at other humans
Helps us relate
Guide line of sight
Create trust and authority
Using a mascot and resembling a face
- The personality layer
- Selling feelings over products
We don’t care for things
Selling one emotion at a time
- Finding emotional design at a start up
Work as a team
Reflect on company culture
Be the designer
- What makes your team great?